These trailers are in a list from the time they were released, developing and showing more of the game as they go along. They range from 2006 up to 2011.
- Who was responsible for the marketing of LA Noire?
Rockstar games
- List all methods of marketing used to promote the game – consider viral and guerilla marketing techniques as well as more traditional methods.
Social networking e.g. Facebook, twitter
Newspaper adds
TV trailers
Flyers
- When were the trailers released for the game? List dates and analyze what was shown in the trailers.
1st trailer released 16/12/2010
2nd teaser trailer released 21/1/11
2nd official trailer released 24/1/11
3rd official trailer released 7/4/11
Official launch trailer released 11/5/11
- Give examples of how synergy was used to promote the game.
While rockstar produced trailers a newspaper company advertised la noire so that there was more chance of seeing it.
- Were there any particular deals struck between Rockstar and the platforms?
They made a deal with Sony that ps3 would come out first and then followed by other platforms but it was broken as x-box and ps3 came out at the same time.
- How was desire creation built around the game before its release?
The slowly let out new bits of information to do with the game and introduced separate levels that could be won if the game was bought early.
- How were British audiences targeted in the marketing of the game?
Metro newspaper cover
Subway posters
Preorder game in UK
- How have Rockstar maximized their potential revenue streams?
- How can you access/purchase the game?
Buy from a shop, off the Internet, pre order.
- What are the implications of gatekeeping for the target audience?
Codes off the Internet can be used to get into areas that are off limits in the game usually.
- Once you have purchased the game how have Rockstar maintained the desire creation?
They release merchandise and new levels and weapons for free if you purchase the game.
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